With the amount of competition in the market today, the thought of launching an advertising campaign can seem exhausting and very overwhelming…but don’t worry, it doesn’t have to be that way.
The key is to be clear about who you want to reach, what message you want to convey and how to implement an all-in-one platform that allows you to understand your audience and implement this campaign.
As an expert in digital marketing and automation, I know that a campaign without planning is a waste of time and money and that’s why in this article we are going to see, from the basics to examples, and how tools like Clientify can make this whole process much easier, faster and more effective.
Key ideas:
- What is an advertising campaign and why it is still key for any company?
- What are the essential elements that compose it?
- Learn about the different types of advertising campaigns
- Clientify, the all-in-one platform to help you create an advertising campaign
- See how to apply all this to your business
What is an advertising campaign?
An advertising campaign is a set of actions and messages designed to achieve specific objectives such as attracting new customers, positioning your brand, launching a new product or simply increasing your visibility.
On the other hand, the best advertising campaigns are those that reach contacts and customers through different types of channels such as social networks, emails, landing pages, etc. and that are perfectly coordinated so that the message arrives at the right time and to the right audience.
And although we will see it later, my advice is to start planning your advertising strategy by first defining your objectives.
By the way, if you need to brush up on the basics, here’s our post on what advertising is.
Key elements of an advertising campaign
Before launching a campaign, it is essential that you take into account some elements, as these are the ones that make the difference between a well thought-out advertising strategy and a highly improvised one .
In addition, these components help you make better decisions to optimize resources and achieve concrete results.
But be careful…the important thing is that, before moving forward, you have all these elements aligned so that later on you can avoid making a lot of adjustments.
| Element | Description |
| Message | What you want to communicate: it must be clear, relevant and memorable. |
| Target audience | Who are you talking to? Define who your ideal consumer is. |
| Communication channels | Where you are going to spread the message: social networks, email, press, etc. |
| Budget | The money you invest is what determines the scope and duration of the campaign. |
| Objectives | What you hope to achieve: increase sales, capture leads, improve brand image. |
Types of advertising campaigns
There is no single way to advertise, let alone one that works for everyone equally.
As I mentioned at the beginning of this post, the type of campaign you choose should be adapted to your objectives, your audience and the channel where that audience is most present.
And although digital is booming today, traditional campaigns also have great advantages, especially in certain contexts or for certain audiences.
Here is a detail of the main types of advertising campaigns, with their most relevant characteristics and differences:
Digital advertising:
- Ideal for reaching specific audiences thanks to its high segmentation.
- It is measurable, quick to implement and easy to optimize in real time.
- It includes formats such as banners, email and WhatsApp marketing, among others.
Traditional advertising:
- Although it tends to be more expensive and less segmentable, it is still effective for mass campaigns.
- Generates high brand recall.
- This advertising is found on TV, radio, newspapers, magazines and on public roads.
Advertising in social networks:
- Allows segmenting by interests, behaviors, demographics, etc.
- Perfect for creating community, generating interaction and building a closer relationship with your audience.
- It is ideal for dynamic and creative campaigns, such as Facebook and Google Ads, Instagram reels, Google Maps ads and more.
As you can see, each type of campaign has its purpose, its channels and its advantages.
Likewise, my recommendation is that you always combine different formats within your strategy, depending on your objectives and how your audience behaves… And all this, too, is what will help you to better understand what a banner ad is.
And as Jef Richards rightly says. “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising“.
How to create an advertising campaign step by step (with the help of Clientify)
Did you think about the amount of money you invested in ads without having previously thought about what you really wanted to achieve with them?
And it’s normal that you don’t want to know anything about the campaigns if you’ve already seen that they didn’t work for you. But did you really follow the necessary steps to make it successful?
If you didn’t do it before, then I leave you the step by step of what you have to do in Clientify to launch a successful campaign:
1. Define clear objectives
Before launching any campaign you have to ask yourself a question, “what for?” and answer it following the SMART concept (Specific, Measurable, Achievable, Realistic and Time-bound).
2. Know your target audience
The second most important factor in a campaign is to understand who you are targeting and a tool that will be of great help for this is Clientify… and this is where data collection and consumer analysis come into play.
In Clientify you have available different recruitment tools and the segmentation functionality that allows you to group all the contacts you got, according to behaviors, interests, purchase history and more, both manually or automatically, in order to send each message to those who really matter.
3. Develop the message
Clientify’s AI is key to this step. It will not only help you with the aesthetic design of emails and landings, but also to create the right message based on the objectives you have set.
The important thing is that you give the system the information about your product, offer, target, audience, etc. so that, in seconds, the platform will design it giving you the possibility to modify it as you see fit.
4. Choosing the right channels
From this single platform, Clientify, you can create and launch email and WhatsApp campaigns and design landing pages and forms to connect them to your social media ads.
In addition, depending on where the contact enters, you will be able to design different flows of automatic actions such as sending them a thank you message, assigning them a tag that refers to their interests, referring them to a specialist to contact them, and many more.
And one of the most important features is that it allows you to centralize all email, WhatsApp, Facebook and Instagram conversations in our Inbox, so that each contact is attended by the right person.
5. Analyze results and adjust
Now that the advertising campaign is up and running, you need to log into Clientify’s reports to analyze what is happening with each of them.
You have reports with information from your email and WhatsApp campaigns and reports from your marketing channels.
In these you have the detail of the openings, clicks, reads, spam, which of all the channels received more contacts, which forms and landings are the ones that converted the most, etc.
And at the end, as all the information is centralized in this CRM, you also have the possibility to cross-reference the marketing results with the sales results and see if the campaigns finally achieved the goals you set from the beginning.
Cases and examples of what an advertising campaign is
There is no better way to understand how an advertising campaign works than by looking at examples from different market sectors:
Education and training:
If you are a language school and you want to attract more students for your summer intensive course, then launch a digital campaign on Facebook and Google Ads and link it to one of the landings you have created with Clientify’s AI.
Then, you can segment each prospect you have obtained by academic interests and thus automate informative mailings about programs or key dates.
Industry and manufacturing:
Ideally for your industry, when you want to promote your new product line, you should use Ads on a social network such as LinkedIn and complement it by sending, through automated emails, demo videos.
E-commerce:
Imagine you run an online sustainable clothing store. To launch your new collection, you create a social media campaign segmented by responsible consumption interests, age and shopping behavior.
In addition, you can combine these Instagram ads with different automated email campaigns through Clientify.
IT, telecommunications and software:
If you have a software startup, you can launch nurturing campaigns with educational content, communicating launch dates or Webinar dates; and, with reports, measure which of these messages converts more.
You also have the possibility to combine them with ads on LinkedIn so that each interested person is automatically referred to the sales team according to the answers left in the form.
Marketing agencies:
As a Partner, you have the possibility to manage your clients’ campaigns directly from Clientify; designing landings, creating automatic flows for those new leads and comparing the different channels through reports.
Travel agencies:
As a travel agency, you use Clientify to design and launch promotional campaigns for weekend getaways, friends’ trips or family vacations.
It also leverages Clientify’s capabilities tosegment by traveler type, automate reminders and customize each proposal based on destination or customer history.
Health, beauty and wellness:
If you have an aesthetic clinic you can use Instagram and WhatsApp campaigns to publicize and promote your new treatment.
On the other hand, Clientify will automatically send an appointment reminder and an email after their turn, to learn about the shopping experience and thus be able to improve and build loyalty.
Professional services:
If you want to launch a campaign to position your law firm, then you need to focus on educating your audience. Use Clientify as a tool to design and implement this content strategy.
Its AI helps you to create it and then publish and communicate it, at the right time and to the ideal audience, through automated emails.
You already know that designing an effective advertising campaign is not a matter of luck or overnight; you need to understand what’s going on around you and then use that data to develop strategies.
And with all the features Clientify offers you make that path shorter, clearer and much more profitable… so if you’re already thinking about your next campaign, sign up today and take advantage of the 14-day free trial to discover how to plan, launch and measure your campaign from a single place.
