Launching advertising is not just about designing something pretty. For it to really work you need strategy, data and a tool that allows you to execute, measure and improve it.
Therefore, in this post I will tell you what advertising is and how the functionalities of a platform like Clientify help you to manage it with more control, in order to obtain better results.
What is advertising?
Advertising is a set of actions you take to publicize your business, attract customers, get more people to know you, remember you or choose you and generate sales.
You no longer need to invest large sums of money in TV or radio, nowadays you also have the possibility of appearing in formats such as social networks, banners, emails, etc.
But keep in mind, for any type of advertising, that what is really important is who you want to reach, so you can choose where and how to appear.
Digital vs. direct advertising: How Clientify helps you
Let’s get a little bit more technical…just a little bit:
Digital advertising includes all the ads you see on the internet: on networks, search engines or websites. Nowadays, everyone is online and that is why it is one of the most used media.
And since it is ideal for capturing new contacts, Clientify allows you to design landings and chatbots with AI and forms that are then linked to your paid ads so that each person who leaves you their data is automatically transferred to this CRM and is generated as a new lead; and once they are within this platform, you can start segmenting, automating communications, starting conversations… all from this single tool.
On the other hand, direct advertising focuses on communicating with your database: And this is where the email marketing or WhatsApp campaigns that you have available to create in Clientify come in.
The important thing about these is that by having all the contacts centralized, you can segment them in order to send mass messages automatically but in a highly personalized way.
In addition, as you continue to work from this platform, any response or behavior that the customer has with these messages is recorded in the CRM.
Don’t go it alone… capture leads with digital advertising and convert them into customers with the help of your campaigns.
And keep in mind that, even if you do not generate your ad directly from Clientify, by having your recruitment methods integrated, you have available reports that are updated in real time and that tell you how many leads arrived through each channel, what stage of negotiation each one is in, which campaigns achieved the most sales, etc.; so that you can then make decisions regarding your next steps.
How to apply this in your industry?
Education and training:
Launch online campaigns to engage students and automatically nurture them with personalized emails that include content about the course they are interested in.
Industry and manufacturing:
Attract suppliers through targeted campaigns and leverage automations to track and assign negotiation activities to your vendors. .
E-commerce:
Connect your ecommerce to Clientify and design email and WhatsApp campaigns, as a remarketing strategy, for those leads that left their cart abandoned.
Computers and software:
Launch campaigns by inviting your prospects to a demo and then automate their nurturing and follow-up.
Marketing agencies:
As a partner, you have the possibility to manage the campaigns that your customers have active and to design mailing templates with AI to achieve, sooner or later, to convert them into customers.
Travel agencies:
Promote destinations by season, segment by type of traveler and automate campaigns and personalized messages.
Health, beauty and wellness:
Launch promotions to engage patients, use Clientify schedules to send appointment reminders, and send personalized content emails (based on their treatment history) to build loyalty.
Professional services:
Choose the best channel to communicate your legal and financial services and take advantage of Clientify’s targeting, segmentation and centralization methods to provide a unique and highly personalized service.
Advertising without a platform that allows you to organize, automate and measure is a waste of money … and time.
The great thing about Clientify is that it allows you to connect every advertising action with your business process, from the first click to the sale. Take advantage of our 14-day free trial and discover how to improve and optimize your advertising spend.