What do you do, who do you answer first, and what if you forget to answer any of these?
You have to understand that, if you don’t manage all these channels in the right way, you have a high probability of losing sales or potential customers.
And since we want to help you avoid these misfortunes, in this post we explain how necessary it is to implement an Inbox in your company.
First things first… do you know what an Inbox is?
An Inbox is an inbox that centralizes the messages you receive from each of your contacts.
Since you don’t know if the people who write to you are interested in making a purchase, making a complaint or inquiring about your products and services, it is extremely necessary to have a tool like this to prevent your work teams from going crazy and thus ensure that each of your interested parties gets an almost immediate response.
What problems do you avoid by implementing an Inbox?
Responding from a thousand different places not only wastes your time, it also wastes your opportunities.
When a contact writes to you through a channel and you do not have easy access to their interaction history, their context, nor do you know who in your team attended them, if they have already sent them a quote, if they complained for any reason or if they are already customers, that is when you have a high possibility of losing the lead.
Also, keep in mind that if you have all the information of your customers lost through different tools and channels, you have more chances to answer wrongly…or worse! not to answer them directly, making the customer feel dissatisfied with your attention and end up going to the competition.
Achieve the control your company needs with Clientify
Now imagine that all messages from WhatsApp, Instagram, Facebook, Live Chat and mail go into a single inbox…Well, now stop imagining because here’s the very real solution: Clientify (that’s why you’re on their blog 🙂
Clientify allows you to have all these conversations organized in their own Inbox and connected with all the information in your database within our CRM.
I’ll give you some context in case you missed this post…. Clientify is a CRM platform that centralizes all the complete history of your contacts and customers, from their messages, their origin, their actions, their interests, their tags, if they are in a campaign, if they have tasks or budgets in progress, and much more.
The good thing about having the CRM integrated with the Inbox is that you carry out communication, marketing and sales tasks in a very direct and simpler way… keep reading this post and I will explain it below.
How will Inbox Clientify solve your day-to-day problems?
At Clientify we understand that multichannel communication is useful and successful, BUT ONLY if it is well managed.
And that’s why our crack developers designed the Inbox Clientify.
In this one you will:
- Connect different channels such as Facebook, Instagram, WhatsApp, Live Chat and email accounts.
- Add attributes to conversations that will help your company identify what you are talking about with that customer.
- Edit the contact information (which is linked in the CRM), adding or modifying the fields that are necessary for your company.
- Generate new sales opportunities, add tags to the lead in order to segment it and include it in a flow of automatic actions, assign a follow-up activity for the next few days and much more.
- Search and organize conversations by their status; such as open, closed, frozen or spam.
- Assign conversations, manually or automatically, to different members of your team to make it a multi-user and collaborative Inbox.
How to apply it in each sector
Here are some examples of how our clients use the Inbox in their respective sectors. We prefer to sort it by professional activity so that you can find the one that best fits your activity.
Education and training:
As a student center, you know that attracting and retaining students is a headache and that’s why from Clientify you will be able to design a WhatsApp chatbot, but don’t panic, with the help of our AI it’s very easy to create one.
In this way, you will connect this chatbot to the Inbox and, depending on whether the interested party selects the enrollment, courses or claims option, you will define which members of your team you want to assign these conversations to; in order to attend to everyone in the most efficient way possible, taking advantage of the centralization of information that Clientify offers you, to help your employees optimize their response times.
Industry and manufacturing:
By being able to quickly access the CRM and view the purchase history of each contact, you will be able to more easily manage all messages from distributors or end customers that come to you on WhatsApp.
This way your sales team will answer from this Inbox all the queries that have arisen from the commercial proposals that you have previously sent them from Clientify, taking into account the products that they have previously purchased from you.
E-commerce:
Did someone ask about one of your products on Instagram or comment about it on your Facebook post?
All these messages go into the Clientify Inbox. From here you can reply directly in the publication and you also have the option to send an MD to the person you are interested in.
And listen to this is great: At the same time you are going to assign a tag to the contact with their interest and then include them in your listings and they will receive your email or WhatsApp messages as a personalized campaign.
IT, telecommunications and software:
It is very likely that customers who contract your advanced technology solutions will need to talk to support on an ongoing basis.
Therefore, take the opportunity to create an exclusive WhatsApp channel so that your support team has centralized in the Clientify Inbox all conversations related only to doubts about functionalities and technological claims.
Also take advantage of the Inbox functionality for technical specialists to assign follow-up tasks to update customers on each of their tickets.
Marketing agencies:
If your marketing agency is a Clientify Partner, and your clients give you permissions, you will manage their conversations in an orderly fashion and without feeling guilty that you have left one of their buyers or prospects unanswered.
In addition, the good thing about this is that, as an agency, you will have a dashboard available with the metrics of the conversations and thus understand through which channel are entering the largest number of potential customers.
Travel agencies:
The Inbox is key in this type of business. From this, your team will follow up, send PDFs with information and photos of destinations, quotes, booking documentation, among others, in a faster and more agile way, generating a better shopping experience for the customer.
In addition, from these channels you can also send your meeting calendar so that the interested party can schedule an appointment with you and ask you more specific questions about their next trip.
Health, beauty and wellness:
Take advantage of Clientify automations to send appointment reminders and use Inbox channels to talk to those patients who need to change their appointment and to send post-treatment care tips.
Professional services:
In case you have a consultancy, the Inbox will be great for you.
From here you will be able to manage the documentation of your clients to avoid losing them and to be able to present them on the corresponding date.
And as we mentioned before, you can use the tags to organize the files by type, urgency or status, and from the Clientify CRM opportunities to have total control of each one of them without losing any detail.
So… try the Inbox, you have it at hand.
What’s better than having thousands of interested parties and customers wanting to hire and learn about your products and services? But yes, it is exhausting to respond to so many people.
The stress and fear of leaving someone hanging is tremendous, so having Clientify Inbox implemented will give you a break and help all areas of your company to improve their response times and be able to offer the best service in the market.
So, try these 14 days to put your communication strategy into practice in the free trial we offer at Clientify… and you’ll see that it’s a one-way street.
