Pipedrive alternatives: 9 CRM compared (August 2026)

The main Pipedrive alternatives are Zoho CRM, monday CRM, Freshsales, HubSpot Sales Hub, Brevo, Bitrix24, Odoo, Salesforce and Clientify. With a five-person team and annual billing, in August 2026 their entry plans ran from Freshsales at 45 € a month to Salesforce at 125 €, against the 195 € of Pipedrive’s Growth plan. The prices were read on the same day on each vendor’s official site and normalised to the same scenario. Below you have the table, the nine profiles, how to migrate without breaking the pipeline, and the three cases where staying put is the better call.

What Pipedrive does well (and why many teams stay)

Let’s start with the fair part: Pipedrive is a good product. If you got here looking for alternatives it is not because it failed you, and that is worth saying before comparing anything.

Its visual pipeline is still one of the best on the market. You drag a card from one column to another and the deal changes stage, with no forms and no menus. A rep who has never used a CRM in their life gets it in twenty minutes, and that short learning curve is exactly why the rollout survives. Almost every CRM fails the same way: not because it does not work, but because the team stops entering data in week two. With Pipedrive that happens less.

So if what you want is a tidy pipeline and nothing else, the honest answer is that you probably already have it. Full stop.

What people start asking of Pipedrive as the company grows

The problem shows up later, and it has nothing to do with the pipeline.

Picture the scene. Ana closes a client on WhatsApp from her phone on a Friday afternoon. The whole conversation, the haggling, the “I’ll confirm on Monday”, the “fine, go ahead”, lives on her handset. On Monday she logs it in Pipedrive as “Won” and the trail ends there. Then comes the quote, which is written in another program. And the invoice, which is written in a third one. And the welcome email goes out from the marketing tool, which has its own contact list, out of sync since March.

The CRM records that the deal was won, but not how, not what closed it, not what happened afterwards. When there are three of you that is survivable. When there are eight it is not.

Notice that none of those cells says Pipedrive is badly built. They say Pipedrive is a sales CRM, and that what many small companies end up needing is something wider. Those are two different things, and if you are still weighing up what a CRM is and what it is for, the distinction is where the money goes: confusing them is paid for in subscriptions.

What does Pipedrive really cost per year?

One thing before the figures: every price here is the European one, published in euros, and the invoicing criterion we use is the Spanish one, because that is the market this comparison is written for.

Pipedrive charges per user per month. Its Lite plan costs 14 € and its Growth plan, the first one that includes automations, costs 39 €. With one person that is 39 € a month. With five it is 195 €, which is 2,340 € a year. Every new rep who joins adds a full licence.

The interesting thing about that number is not how big it is, but how it climbs. Look at what happens as the team grows.

With one user, Clientify and Pipedrive Growth cost exactly the same: 39 € a month for both. There is no trick and no small print. The divergence does not come from the shop-window price, it comes from the billing model: one adds 39 € per person and the other 15 €. At five users it is 99 € against 195 €. At six, 114 € against 234 €.

That is the whole difference, and it is why comparing CRM “entry prices” is useless unless you say how many people are using it.

One more note on temporary discounts, which is where almost every comparison cheats without meaning to. On the day we checked, HubSpot was showing its Starter struck through at 20 € with a promotion at 7 €. The table carries the list price. Why? Because a promotion that expires is no basis for deciding which tool you will live with for three years. Hiding the discount would inflate a rival’s cost; using it to compare would tell you a story that ends on its own.

How does each alternative charge?

They all publish an annual-payment discount and almost all offer a trial, but the small print varies a good deal. This table carries only what is printed on the pricing pages we consulted.

Watch the last column, which is the one that really matters twelve months out: it is what hiring the next person costs you. That is where a cheap CRM stops being cheap, or where one that looked expensive stops mattering.

The nine Pipedrive alternatives, one by one

Every profile carries the same thing: entry price exactly as the vendor publishes it, how it charges, and what is worth checking before you sign. That last point is our editorial judgement, not a figure off the pricing page, which is why it sits apart.

Before we start, a decision worth explaining. The lists of Pipedrive alternatives going around usually include Close, Folk, Salesflare, Copper and Streak. They are not here, and it is not out of disdain: they are good products. They are out because none of them has a full Spanish interface or invoicing adapted to Spanish regulation, and this article is written for teams selling from Spain or Latin America. Recommending a tool your back office cannot use would pad the list, not help you.

Zoho CRM

From 14 € per user per month on its Standard plan, with Professional at 23 €, Enterprise at 40 € and Ultimate at 52 €. With five people, 70 € a month.

It is the most direct alternative if the only thing grating about Pipedrive is the bill: same pipeline approach, a third less per licence. It also has a free plan for up to three users, which is enough for months for a team that is just starting.

Before you sign: Zoho is an ecosystem, not a product. Many of the things you expect, such as invoicing, chat or forms, live in Zoho Books, Zoho Cliq or Zoho Forms, which are separate subscriptions. The full suite is called Zoho One and it changes the maths completely.

monday CRM

From 12 € per user per month on its Basic plan. With five people, 60 € a month.

It is the option for teams where sales and operations walk arm in arm: it is the same platform half the world uses to run projects, with a CRM layer on top. If your rep also follows the delivery through, it saves you a tool.

Before you sign: the minimum is three seats, so the real entry point is 36 € a month even if you are on your own. And it is a generalist platform: the customisation that makes it powerful is also what forces you to build it.

Freshsales

From 9 € per user per month on its Growth plan. With five people, 45 € a month. It is the cheapest option on the list.

It brings things as standard that sit on higher tiers elsewhere, such as the phone dialler and lead scoring. If your team spends the day on calls, the profile fits.

Before you sign: live chat and customer support live in Freshchat and Freshdesk, different products from the same house. The CRM is only a CRM, the same as Pipedrive.

HubSpot Sales Hub

From 20 € per month per licence on the Starter plan, list price. With five licences, 100 € a month.

Its free plan is probably the most generous on the market and its marketing is the industry standard. As a step up from Pipedrive it makes sense if what you want is serious marketing.

Before you sign: the entry price is the one that will matter least to you. The jump from Starter to the next paid tier is where many small companies discover the tool no longer fits the budget; we did not verify that price on the day we checked, so look it up yourself before committing. We go into the pattern in the best HubSpot alternatives, where it repeats almost identically.

Brevo

From 26.08 € a month on Sales Essentials, with one user included. It is the option if you are coming from email marketing and the CRM is the missing piece, rather than the other way round.

Before you sign: its site does not publish the price of the additional user, so that cell in the table above is empty. We have not filled it with an estimate: an invented price in a price comparison is worse than a gap.

Bitrix24

From 49 US$ per month per company on the Basic plan, with five users included. It is the only one on the list with a flat rate: whether there are three of you or five, the bill does not move.

Before you sign: it publishes its rates in dollars even on its Spanish site, so your cost depends on the exchange rate and on what your bank charges you. And it is an enormous tool (CRM, tasks, intranet, video calls), which is either an advantage or a mountain, depending on the team.

Odoo

From 24.90 € per user per month on the Standard plan. With five people, 124.50 € a month.

It is the only one on the list, alongside Clientify, with invoicing adapted to Spanish regulation. If your problem is not the CRM but the fact that you run the company across five separate programs, Odoo is the one that genuinely solves that.

Before you sign: that price carries an asterisk on its own site, because the discount lasts twelve months, and Odoo is an ERP. Rolling it out is a project in itself, usually with a partner involved.

Salesforce

From 25 € per user per month on Suite Starter, verified on 13 August 2026. With five people, 125 € a month.

It is the industry standard and it is still the right answer when the operation is large: territories, approvals, forecasting by region.

Before you sign: the second tier costs 100 € per user per month. And above the licences sits the implementation, which is where the money actually goes: Salesforce is designed to be configured to measure, and that means someone dedicated to configuring it.

Transparency note: on 24 August the Salesforce site blocked our automated check, so its price is the one we verified eleven days earlier. We would rather tell you than present it as checked today.

Clientify

What if what is missing is WhatsApp and invoicing?

Here, for us, is the criterion almost no Pipedrive-alternatives comparison looks at, and the one that decides more than price in Spain and Latin America.

WhatsApp is not a support channel: it is where deals close. If that conversation never reaches the CRM, your sales forecast is built on whatever each rep remembers to write down. And since electronic invoicing stopped being optional, having the quote in one place and the invoice in another went from awkward to a real administrative problem.

We marked “Yes” only where the vendor brings it as standard. Solving it with a third-party app is legitimate and it works, but it adds a contract, an invoice and one more thing that can break in an update. If this is your case, the detail is in the best CRM with WhatsApp and in CRM for WhatsApp, everything you need to know.

How to migrate away from Pipedrive without losing the pipeline

This is the part nobody talks about, and it is what actually holds the change back. It is almost never the price. It is the fear of losing the history.

The good news is that Pipedrive lets you take your data out whole, and that the process, done in order, takes an afternoon.

Step three is the one people get wrong. If deals go in before organizations, they end up orphaned and have to be reassigned one by one. If you are coming from a spreadsheet rather than a CRM, the route is different and we cover it in real alternatives to running sales on Excel.

When to stay on Pipedrive

There are three situations where changing is a bad idea, and we say so even though the opposite would suit us.

If your cycle is purely transactional and you do no marketing

Call, proposal, close, next. No campaigns, no sequences, no nurturing. Pipedrive is tuned for exactly that, and a wider platform would only give you tabs you are never going to open.

If there are one or two of you and the price does not hurt

At one user, Pipedrive Growth costs the same as most of the list. The financial advantage of changing shows up with the team, not before. Changing CRM costs the team weeks of adjustment, and you do not win those weeks back with twelve euros.

If your team has genuinely adopted it

This is the most important one and the most underrated. A CRM everyone uses is worth more than a better one nobody fills in. If your reps enter their data without you having to chase them, you have something hard to get. Do not break it over a pricing spreadsheet.

So which one do you go with?

It depends on what exactly is failing you, and that question has a better answer than “which is the best CRM”.

The short version: if the per-licence price hurts, look at Freshsales or Zoho. If what hurts is three tools that do not talk to each other, look at Clientify or Odoo. If you sell on WhatsApp, the list shrinks to the four that bring it natively. And if none of this sounds like your company, stay where you are, which is also an answer.

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