The 8 best real estate CRMs in Spain (August 2026)

I sat down to build this comparison with a single rule: if I cannot open the vendor’s website and read the price with my own eyes, I do not publish a figure. The eight I reviewed are Inmogesco, HabitatSoft, Inmoweb, Mobilia, Witei, Inmovilla, HubSpot and Clientify. Seven publish an accessible price and the entry tier runs from 29 € to 50 € a month, all read on 24 August 2026. One does not publish it accessibly, and that empty cell goes in the table too.

Two things before we start. This is the Spanish market: six of the eight are Spanish vendors, they sell in Spain and they quote in euros. And yes, this is written by Clientify, which is on the list. That is why every price carries a link to the page where I read it: you do not have to take my word for it, you can go and check.

What makes a real estate CRM different from a generalist CRM?

This decision comes before choosing a brand, and most comparisons skip it.

When an agency says “I need a CRM”, it is usually saying one of two very different things. Either: “my portfolio lives in a spreadsheet and publishing to portals eats half my morning”. Or: “leads come in from Idealista, from Facebook and from the office WhatsApp, and I have no idea who called whom”.

The first problem is solved by a listing manager: property records, portal feeds, listing agreements, MLS. The second is solved by a client CRM: capture, follow-up, automation, pipeline. They are two categories of software with different histories, and almost no tool does both equally well.

Watch this bit, because half the decisions that get reversed six months later start here.

How I checked each price

Before the list, the method. It is what lets you decide whether to trust what comes next.

Primary source. I read every figure on the vendor’s own website, not in another ranking. That sounds obvious and it is not: search for real estate CRM pricing and you will find half a dozen articles repeating the same numbers, none of them saying where they came from or when.

Visible date. Every price is from 24 August 2026 and the date sits inside the table, on the same row as the figure. A software price without a date is worth nothing six months later.

Excluding VAT. Almost every vendor in the sector publishes prices without tax and says so in the small print. Witei writes it literally: prices are indicative, expressed in euros and do not include the applicable VAT. I respected that criterion and made no conversions of my own.

And the rule that cost me the most: if it cannot be checked, no figure gets published. I went to Inmovilla’s website on the same day as the others, first with a direct request and then with a full browser, and both times it answered with a block before serving any content. So its row has no number. It has a cell that says I do not know.

That empty cell is probably the most honest piece of data in the whole table.

The 8 best real estate CRMs in Spain in 2026

First the real estate verticals, ordered by entry price from lowest to highest. Then the two generalist CRMs. The order is not a quality ranking: it is an objective criterion you can verify yourself.

Now one by one. Each card links to the page where I read the price.

Inmogesco: the floor of the sector

Starting without paying anything and moving up when the business asks for it is a reasonable idea, and this is built that way. Its pricing page opens with a free plan and rises to PRO from 29 €/month and PREMIUM from 39 €/month, both on annual billing with a 20 % discount against the monthly rate.

The detail that changes the maths is the users. PRO comes with one office and two users, and each additional person adds 5 € a month. PREMIUM goes up to unlimited offices and seven users included, with the same cost per extra user. For a four-person agency, PRO stays at 39 € a month; for an eight-person one, PREMIUM already works out better.

Domain (24 €/year) and email (2,50 €/month per mailbox) are billed separately, and prices exclude VAT.

Where it falls short: it is a portfolio manager with very basic marketing. If your problem is that leads arrive and nobody follows them up, this does not fix it.

HabitatSoft: the veteran that does not show the small print

Some brands have been in the sector so long that they no longer feel the need to explain much, and this is one of them. Its website publishes Pyme from 31 €/month and Pro from 59 €/month, with a third Basic plan carrying an asterisk: price subject to contracting Habitatsoft Pyme.

That “from” deserves to be taken seriously. I found no breakdown of how many users each plan includes or what happens when you add the next one, and its pricing URL returns a 404: what is published sits on the homepage. So the figure works to place it on the map, but not to do a twelve-month calculation.

What is clear is the positioning: portfolio management for established agencies, with portal integration and a large installed base in Spain.

Where it falls short: exactly at what this article is trying to do. You cannot work out what you will pay until you talk to them.

Inmoweb: low entry price, long list of extras

Here it pays to read the whole page before looking at the big number. Its pricing has three tiers: Starter at 36 €/month with one user, Evolution at 59 € with three and Enterprise at 79 € with ten. On annual billing they work out at 28,83 €, 47,16 € and 63,16 € a month respectively, and they advertise no lock-in.

Underneath, the add-on list starts, and it is the longest of all the ones I reviewed: hosting +5 €, additional office 15 €, mailboxes 10 €, social media 15 €, valuation reports 15 € per province, widget 30 €. And the one that usually surprises people: data import, 15 € a month per weekly source or 40 € per daily source. If your portfolio comes from three places, that line alone can double the bill.

All prices are taxes not included, according to their own website.

Where it falls short: the advertised price and the final price look very different if you need several extras.

Mobilia: expensive to start, transparent about what comes after

Forty-nine euros a month for one user sounds like a lot next to Inmogesco’s 29 €. The difference is that its pricing page does publish the full scale: 20 €/month per user up to the fifth, 15,80 € from the fifth to the tenth and “ask us” beyond that.

That lets you do the sums before signing, which is more than can be said for half the list. A five-person agency pays 49 € for the first plus 80 € for the next four: 129 € a month.

Standard setup is free, small print included: subject to a three-month commitment. The other one, Premium Setup with a website chosen from seven designs and four hours of training, is a one-off 349 €, struck through from 699 €. The rest is published too: domain 28 €/year, email 60 €/year, SSL certificate 90 €/year and 5 GB extra at 19 €/month, all with 21 % VAT on top.

Where it falls short: it is one of the options whose price scales fastest with team size. With ten agents, the monthly cost is closer to 200 € than to 50 €.

Witei: modular, and that is why the headline price misleads

Of every price list in the sector, this is the one that asks for the most care when reading. There is no single plan: there are three products bought separately, each with its own ladder from Free to Premium.

On its pricing page, the Contact Manager runs from free (250 contacts, 1 user) to 25 €, 45 € and 65 €. The Listing Manager repeats the ladder: free with 10 listings and no portal feeds, then 25 €, 45 € or 65 € depending on how many listings and how many portals. The agency website is separate, from 19 € to 49 €.

Translated: the realistic minimum to work contacts and listings is two NORMAL modules, 50 € a month, and with the website it would be 69 €. That is why the chart shows it at 50 € and not at 25 €. They advertise a 15-day refund guarantee, no lock-in and no setup fee, and prices exclude VAT.

Where it falls short: modularity is freedom, but it is also a bill that grows in three separate places.

Inmovilla: the one I could not check

Here comes the part nobody writes. It is one of the best-known brands in Spanish real estate and there is not a single figure of theirs in this comparison.

On 24 August 2026 I tried to read their website twice, first with a direct request and then with a full browser, and both times it answered with a block before serving content. I did not push further: hammering a third party’s website to extract a price is not a decent way to work.

You will find articles out there attributing 79 € a month to them, and that figure does not survive a check: none of them links to Inmovilla’s website. They cite each other, and the oldest of the ones repeating it is from September 2024. A two-year-old price, copied down a chain, is not a price.

What to do with this: if Inmovilla interests you, ask them directly. It is a widely adopted tool with a collaboration network between agencies, and it deserves to be judged on its real price, not on one somebody else wrote two years ago.

HubSpot: powerful, and measured in a different unit

Putting a generalist CRM giant in here has a catch, and it is worth explaining before the number. Its price is not published as “X euros a month” but as “X euros per licence per month” inside a configurator where you choose product, number of users and contact volume.

With the Sales scenario, 3-5 users, 2,000 contacts and annual billing, its pricing page returned 7 € per licence per month on Starter, 54 € on Professional and 90 € on Enterprise on 24 August 2026. Change any of those parameters and the figure changes. There was also a promotion running that day, so it is a price with a shorter shelf life than the others.

That is why I left it out of the bar chart: comparing 7 € per licence with 49 € including one user would give the false reading that it is the cheapest thing in the sector.

Where it falls short for an estate agency: no property record, no portal feeds, no MLS. Nor does it claim to have them.

Clientify: the layer above, not the one below

First things first, so nobody gets confused: this does not replace your listing manager. There is no property record, it does not publish to Idealista and there is no MLS. If that is what you are after, go back up and pick one of the previous six.

What it does is the other layer. Collect the lead whether it comes from the portal, the website, a campaign or the office WhatsApp; keep it in one place with its full history; split it between agents; prompt the follow-up before it goes cold; and show how many viewings it takes on average to close a sale.

On our pricing page it is 39 € a month on annual billing (468 € a year, taxes apart) with one user included, and 15 € per additional user. On monthly billing, 65 € and 25 €. Unlimited sales contacts and 1,000 marketing contacts included. There is no charge by number of properties or by portal feeds, because neither exists here.

Where it falls short: already said above. We are the client layer, not the portfolio one.

What does a real estate CRM really cost?

The entry price is the headline. The bill is another matter.

Three things that do not show up in the big number and that I saw repeat across the seven price lists that can actually be read.

The users. Almost every entry plan includes one or two. The fourth person on the team costs 5 € at Inmogesco and 20 € at Mobilia: a fourfold difference on the same decision. If there are going to be five of you, compare the price of five, not the price of one.

The modules. The clear case is Witei, where contacts, listings and website are bought separately and the realistic minimum doubles the advertised price. But it is a general pattern: what one vendor includes, another bills as a separate line.

The services around it. Domain, email, SSL, setup fee, data import, extra portals. Inmoweb charges between 15 and 40 € a month per import source; Mobilia gives away the standard setup in exchange for a three-month commitment, asks 349 € for the premium setup and 90 € a year for the certificate. Some are small recurring fees that pile up and others are one-off payments that double your first invoice.

And VAT: almost all of them publish without tax. If you are comparing against a quote that does include it, you are not comparing the same thing.

Do I need to change my listing manager to have a CRM?

No. And this is the part that matters to the agency that has spent years on Inmovilla, Witei or HabitatSoft and has no intention of migrating its whole portfolio for fun.

They are two layers doing two different jobs. Below sits the property: the record, the photos, the listing agreement, the publishing to portals. Above sits the person who enquired about that property: where they came from, who called them, what they were shown, when to write to them again.

A listing manager lives in the layer below and reaches up as far as it can. A client CRM lives in the layer above and does not come down. What many agencies do is keep the manager they have always had and build the capture and follow-up layer on top, instead of changing everything at once.

If that is your situation, our page for real estate agencies explains in more detail how Clientify fits without touching your portfolio manager. And if the underlying problem is that leads arrive and go cold, there are two reads that go straight at it: local real estate SEO for the part where the lead is generated, and AI applied to real estate management for what is changing in day-to-day operations.

How do you choose yours?

Five questions. All five are answered with data you already have, and all five change the decision.

If you answered “portals” to number two, your tool is in the verticals block. If you answered “campaigns and WhatsApp” to number three and “each of us on our own phone” to number four, what you are missing is in the layer above. And if you answered both, you probably need both layers, which is by the way the most common situation.

Do one thing before requesting any demo: open the price list of the vendor you are interested in, multiply by the number of people you really are and add the extras you already know you will need. That number, not the headline one, is what you negotiate with.

Frequently asked questions