External communication: what it is, types, functions and examples
Discover the importance of external communication in companies, its different types, key functions and practical examples. Learn how to improve corporate image, strengthen relationships and manage crises to achieve business success, connect better with your audience and stand out in the market with effective strategies!
Advertising Strategies: Definition, Types and Examples
Want to stand out in a competitive marketplace? Discover how advertising strategies, from traditional media to advanced digital tactics, can propel your brand to the next level. Learn how to choose the right tactics for your business and maximize your ROI with real-world examples that inspire results.
Copy: Definition, how it is created and examples
Effective copy can be the difference between capturing or losing your audience’s attention. Learn how to write texts that persuade and motivate to action. Don’t get left behind! Read the full article to improve your marketing strategies.
Commercial Department: What it is, function and structure
The commercial department is the area that generates (or not) the most revenue in a business, so it must be well structured and be able to understand its scope.