Advertising
Which ad brings you sales? Let Google and Meta know.
If you pay for ads and don't know which ones sell, your campaigns optimize blind. Send Google Ads and Meta Ads your qualified leads, your meetings and your won sales with their value. They learn from what sells, not from what gets filled in.
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What you tell us
If your ads don't know what sells, they optimize blind.
“We spend on Meta and don't know what we get back,” “Google Ads conversions aren't measured,” “leads end up in a spreadsheet.” It's what you tell us in our meetings, and conversion events solve it.
Conversions
Let Google and Meta learn from your sales, not from clicks.
What we hear“Meta optimizes for filled-in forms, not for good customers.”
In Analytics → Conversion events you send Google Ads and Meta Ads what happens in your CRM: a lead that gets qualified, a meeting booked or a won deal with its real value. You start with templates and test with “Test send”.
- Qualified lead
When the contact's status changes.
- Deal won
With the real value.
- Test send
Check it arrives before you activate.
Received
- Network
- Meta Ads
- Arrives in
- ~30 min
Measure
What your ads sell, at a glance.
What we hear“We spend thousands of euros a year on Instagram and Facebook without knowing what we get back.”
The dashboard shows active events, events sent in the last 7 days, match quality (0 to 10 on Meta and % on Google), attributed value and attributed conversions. Plus a diagnostic in case something fails.
- Attributed value
What the sales you sent add up to.
- Match quality
How well the network recognizes your contacts.
- Diagnostics
To see which send is failing.
| Event | Network | Conversions | Value |
|---|---|---|---|
| Qualified lead | Google Ads | 41 | |
| Meeting booked | Meta Ads | 23 | |
| Deal won | Meta Ads | 9 | 18.400 € |
All good
Check whether any send fails and why.
Leads
From ad to sale, on the same record.
What we hear“Meta leads end up in a spreadsheet and nobody knows which ones buy.”
The lead enters the CRM, your team works it, and every step you configure goes back to the network with its data encrypted. Only contacts with the consent property are sent.
- In your CRM
Not in a spreadsheet.
- Encrypted
Personal data travels encrypted.
- With consent
Only contacts who accept it.
Encrypted data and only with consent.
Know what sold
- Value
- 2.400 €
- Event
- Deal won
Triggers
Any point in the journey can be a conversion.
What we hear“We record far fewer conversions than the leads we get.”
Forms, landing pages, smart landings, chatbots, the WhatsApp widget and live chat. Also a booked meeting, a deal stage change and, on Meta, a page visit. You choose which audience it applies to.
- Forms and landing pages
And smart landings.
- Chatbots and WhatsApp
The widget and live chat.
- Audience
Everyone or only ad-sourced.
Settings → Connections
- Google Ads
- Yes
- Meta Ads
- Yes
Ads only
All contacts or only those coming from your ads.
Also included
What it takes to make it work.
What gets asked most in our meetings: how to set it up and what happens to the data.
Qualified lead to Google, won sale to Meta, demo to all networks.
Meta's Conversions API and pixels on your landing pages.
How long the data takes to reach Meta.
And only with consent.
What it costs
One price per seat, with unlimited users.
Conversion events come with your CRM.
From € / $39 a month per seat billed annually, or € / $65 month to month. With unlimited users and contacts.
See pricing →Conversion events come from the data you already have: statuses, deals, forms and meetings.
Leads stay in the CRM and what they sell goes back to the network.
Your plan
From 39 € / $ a month
- Annual billing€ / $39 per seat
- Month to month€ / $65 per seat
- UsersUnlimited
- ContactsUnlimited
Per-seat license, with unlimited users and contacts.
Connect with
Your ads, with your sales.
Ad networks and everything that generates leads in Clientify.
Getting started
Your first event, today.
With a template and a test send.
- 1Connect your accounts
Google Ads and Meta Ads, in Settings → Connections.
- 2Pick a template
Or create your event with its trigger.
- 3Test the send
And check the dashboard and diagnostics.
Before you decide
What people ask us before taking the step.
The questions that come up most in our sales meetings, with the short answer.
“Google Ads permissions give us trouble.”
The connection is made in Settings → Connections with an account that has access to Google Ads. Diagnostics tells you if something isn't getting through.
“We still need to set up Meta's Conversions API.”
It's configured from Third-party pixels, and the pixels also go on your landing pages.
“I don't know what my ads are returning.”
You send won sales with their value and see the attributed value and conversions.
“I'm worried about data privacy.”
Personal data is sent encrypted and only for contacts with consent.
FAQ
What people usually ask us before getting started.
Which networks does it work with?
With Google Ads and Meta Ads.
How long does the data take to arrive?
It reaches Meta in about 30 minutes; totals may take a few hours to update.
Can I send the sale value?
Yes: the won deal is sent with its real value.
Can I try it for free?
Yes. Try Clientify for free and connect your ad accounts.
Start today
Let your campaigns learn from your sales.
Try Clientify for free and send your first sale to your campaigns.
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