Mass mailings of Whatsapp

Communication with your actual and potential customers is vital to maintaining interest in your products. You need to know their concerns and notify them about promotions and other practical tips to build loyalty in them. And for that WhastApp is a perfect tool.

It will be very useful to apply WhatsApp mass mailings and create a favorable experience for your audience.

When we talk about multiple mailings, we don’t mean creating spam or harassing and impertinent advertising to an extensive contact list. If you don’t use the right app, you risk getting blocked and losing potential customers.

Here you have an amazing tool to communicate with a large community through WhatsApp and get better results in your sales strategies without falling into spam reports.

WhatsApp Business API: connect massively with your customers

Are you attracted to artificial intelligence? You can combine it with instant messaging if you use WhatsApp API services in your company.

If you use the standard version of WhatsApp to send the same message to multiple contacts, you run the risk of being blocked by the same app for violating anti-spam policies, but WhatsApp has provided users with a mode that allows businesses to send multiple messages without the risk of spamming: WhatsApp Business API.

What are the main features of the WhatsApp API?

• Mass mailings. Unlike the standard and Business version of WhatsApp, with the API you can send large blocks of simultaneous messages. By integrating with systems called chatbots you will be able to automate the sending and personalization of messages. The use of templates will facilitate the generation of appropriate responses for each situation. For example, if your customer asks for information about a certain product at an hour outside of your workday, the chatbot can detect the appropriate response to use.
  
• Pre-approval of messages. In other messaging modalities, receivers are the ones who rate whether a message is aggressive or inappropriate, exposing you to biased ratings and without full knowledge. But by using the WhatsApp API you will have the guarantee that every message that reaches your customers has been filtered by WhatsApp and you will reduce the risk of being reported for improper messaging.
  
• Possibility to create a business profile. Your customers want to know what you do, what you offer, what your hours of operation are, what your website and email is if they are interested in your products and services. This information can be captured in your WhatsApp API profile.
  
• Messages with cost. Unlike the classic message, the API has a cost per sending of each message. Prices may vary depending on the country in which shipments are made. The larger the message block, the cost can decrease

What recommendations should you put into practice when sending messages via WhatsApp API?

If you have already chosen the WhatsAPP API to perfect your marketing strategy, you should now know the guidelines that will increase your chances of success when using WhatsApp as an auxiliary sales tool.

• Use the official WhatsApp API. It is true that on the Internet you can find messaging providers that supplant the functions of the API. These platforms may be cheaper, but if you use them you run the risk of WhatsApp updating or restricting your number. So don’t use tools other than the official API.
  
• Language care. The WhatsApp API mode contains a function in which high-sounding and disrespectful language is detected. If your messages reflect such content, the app won’t allow you to send your messages in bulk. So before sending a content, check the tone of it to avoid delays in sending your messages.
  
• Respect the rules of authorization to send messages. In the WhatsApp API there is the “opt-in” function in which each customer you want to send messages to has the opportunity to express their willingness to send them general or specific information, or definitely deny all contact. It’s better to be sure they’ll read your messages and not open them for the first time never to ever do it again.
  
  To increase the chances that the user will accept your messages, at the time of requesting their authorization you must specify in the inclusion text the type of information to be shared. If you violate these rules by trying to disguise an unwanted message in a category that the client did accept, the API may block you.
  
• Use message scheduling. You have the ability to create templates and set a pre-designed date and time so that it is published automatically. Create several templates suitable for each circumstance or query of your clients. This will make your job easier and help give the impression that you are attentive to messages at any time of the day. Try not to be inopportune and respect the work and rest hours of your customers. If you show consideration for their time and space, they will do the same for you.

Should you try marketing with WhatsApp?

Think about this fact: This communication tool has more than 1,200,000 users, with different ages and social conditions. Can you imagine how much market is available to you? If you are already using classic social networks in your sales strategy you are on the right track, but you are able to improve even more.

WhatsApp API is designed for all types of businesses. Real estate companies, children’s education platforms, travel agencies, among other business lines are already using APIs and are obtaining amazing results. What are you waiting for to live the experience of connecting in a pleasant environment with your customers?

If you want to make the most of the advantages offered by technological advances for your marketing strategies, do not hesitate to contact specialists who will turn your mobile device into a valuable tool to attract customers and grow business. WhatsApp API is the vehicle to reach the destination of success, you are the driver.