Sep 09, 2017 Flopez
The 7 steps to develop your first Inbound Marketing campaign
Developing your first inbound marketing campaign can be an exciting time. We are sure you will love the result. In order to get amazing results, however, you need to make sure that you are developing your campaign correctly from the start. Here are 7 tips to successfully start your first Inbound campaign.
The initial configuration
Before you start building your campaign, make sure you have done all the background work and research to set it up effectively:
Create SMART goals
Setting goals is one of the most difficult tasks for salespeople (people in general for that matter). What are the SMART goals you ask for? SMART is an acronym for Specific, Measurable, Attainable, Realistic and Time-Bound. This type of goal setting allows you to create concrete goals that are easy to evaluate and keep you on track as you continue with your incoming marketing campaigns (not to mention impressing your boss once you reach these goals).
Develop “People Buyer”
A “Buyer Persona” is a semi-fictional representation of your ideal client based on market studies and real data on your existing clients (HubSpot Concept). In order to create effective content, you must have a deep understanding of who your buyer is and what your pain points are. Without this, you will be unable to orient your efforts adequately and will miss out on substantial opportunities.
Map and audit of your content
Review the content you currently have and brainstorm opportunities that will help you solve the problems of your individual buyer. Evaluate all this content (past and future) to see what areas of the buyer’s journey you are losing and start filling in the blanks. Do you have a lot of content awareness, but lack content of consideration to support moving people through the marketing funnel? Do a gap analysis of your content and move to your campaign from there.
The 4 components of an Inbound campaign
Once you have done the background research, it is time to dive into the first campaign. Focus on the following:
Check your content audit and create an offer that your person could find valuable. Creating an offer will help you attract visitors, generate leads and close customers. The creation of attractive and useful content will configure you as an expert within your industry. The more people trust you, the more likely they are to buy from you.
The PathA conversion conversion path consists of a landing page, a thank-you page and calls to action (CTAs). To get complete reports, it is important that you label all the following components with the same campaign.
A CTA is what you click on to get to the landing page of your offer. These should be placed in the appropriate places around your site and the relevant blog posts.
Landing Page or “Landing Page”:
The landing page is designed to generate clues. The landing page acts as a door to your offer. Once a visitor fills out the form on the destination page and gives you their contact information (and any other information you want), then they will be directed to the thank you page where the content will live.
Thank you page or “Thank You Page”:
The thank you page houses the offer in which your contact has opted, as well as provides the following steps to move your contact through the funnel (usually a secondary offer).
What is the point of having a new offer and conversion path if nobody sees them? Once the conversion path is completed, it’s time to start promoting the content. The best way to do it is through:
Research of keywords and blogs:
Search for relevant keywords for your offer and see which are the easiest to classify. Once you have a list of specific keywords, create blog titles that include these keywords. Support your new offer with the content of the blog that surrounds the theme of the offer (you can even reuse the pieces of the offer and convert them into blog entries).
Blogging can help increase your organic search traffic. The more people see your post, the more people will see the CTA that you have put at the bottom of your blogs and you will convert it.
Promote your offer on the social media platforms that your “Buyer Persona” visits frequently. Do not